Pak Echwan leads the community of coffee farmers in his home of Dawuhan Village in Bondowoso, Situbondo, East Java. The village is positioned near the majestic Ijen Volcanic Crater.

Pak has a big vision for his village and coffee farmer community. Being one of the head coffee farmers in his region, Pak took the initiative to dramatically improve the quality of his community’s coffee and began educating farmers on proper farming techniques and agricultural best practices. The villagers quickly took to Pak’s process improvements, and with each year, Pak continues to implement better quality control protocols, as well as investing in better equipment and storage as a result from the increased sales.