Gedeb is an area located inside Gedeo district of the Southern Nations and National Peoples area of Ethiopia, which is home for more than 45 distinct ethnic groups. It's here that the smallholder famers of Ardent, who each cultivate on average just a half acre of land, have made a name for themselves—today, Gedeb is considered to be one of the most extraordinary growing areas of Ethiopia, and the proof is in the supremely juicy and sweet cup.

The farmers of Ardent produce their coffee at 1,945-2,100 meters above sea level amid the shade of false banana, avocado, and various indigenous trees. These trees are not the only natural feature assisting in coffee production—the local Moto river, with an ideal of pH of 7.8, serves as a perfect water source for processing. Farmers deliver ripe red cherries to the Ardent washing station within 8 hours of harvest, and ferment the coffee for 36-48 hours in water from the Moto. 

After fermentation, the coffee is dried and carefully sorted on traditional raised African beds, where farmers meticulously monitor the drying process of the beans until they reach a moisture level of 12%.

Beyond its scientific-driven approach to processing, Ardent is also notable for its environmental stewardship—the use of shade trees and careful waste water disposal draw on a long tradition in Gedeb of producing coffee in harmony with the environment, a tradition that the farmers of Ardent are proud to continue.