Since the start of the global health crisis, we've been in constant communication with our producers and listening to their concerns as the impact of COVID-19 develops throughout producing countries. It's become clear to us that unless we act now, our producer partners, their families and their communities are about to face a serious food security crisis. In response to the immediate needs that producer groups are communicating, we've established a relief fund with an initial donation of $156,000.
We're calling upon the industry and asking everyone in a position to help to donate to the relief fund and support the most vulnerable in the supply chain.
Head here to read our blog post for more information on the crisis that producers are now facing, how the relief fund will be used to directly support farming families, and what we still need from the industry.
#GivingTuesdayNow is a day for us all to come together in a global act of generosity, unity, and compassion. It's a chance for us to remember that we are never truly distanced—that even in this time of separation, we are still one community.
Join us on May 5, 2020 and celebrate #GivingTuesdayNow by showing the producers who form the bedrock of the coffee world that they are not alone. This may be a time of uncertainty, but one thing will always remain certain: we are all in this together. Because only together will we find the strength to be resilient and overcome every crisis.
Learn more at now.givingtuesday.org.