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Sustainable Harvest® preparing for eventful SCAA show

Posted by David Griswold on April 7, 2016 at 1:42 PM

Sustainable Harvest® will have a busy schedule of events at next week's SCAA show, taking place April 14-17 in Atlanta. Check out the panels and cuppings we'll be taking part in, and please come join us!

Thursday, April 14

Cost of Sustainable Production

Jorge Cuevas, our Chief Coffee Officer, will take part in a panel discussing the economics of coffee production. Fair Trade USA's Colleen Anunu will lead the session, which will delve into the organization's new research on the topic. The panel is part of Fair Trade USA's all-day Producers Forum.
Location: C302, Georgia World Congress Center
Time: 2:00 p.m.-3:30 p.m.

 

Friday, April 15

Roasting Even More Locally: Why Are Countries Investing in Roasting at Origin?

Marcus Young, Sustainable Harvest®'s director of business operations, will moderate a panel with coffee professionals from Brazil, Colombia, and Mexico delving into the topic of producing countries' roasting efforts. Click here to learn more about the panel.
LocationB402, Georgia World Congress Center
Time: 9:00 a.m.-10:15 a.m.

Communicating Quality: Evaluating and Scoring Coffee for the Consumer Market

2013 World Barista Champion Pete Licata, Coffee Review's Ken Davids, and Seth Mills of subscription service MistoBox will join moderator Chris Ryan of Sustainable Harvest® to discuss specialty coffee's evolving efforts to communicate flavor to consumers. Click here to learn more about the panel.
Location: B406, Georgia World Congress Center
Time: 10:30 a.m.-11:45 a.m.

Multi-Regional Roasting: Avenues to Building (Inter)National Brands

Roasters from Blue Bottle, Counter Culture, and Batdorf & Bronson will talk to Marcus Young about the logistics and challenges of operating roasting companies with multiple locations nationally or internationally. Click here to learn more about the panel.
Location: B403, Georgia World Congress Center
Time: 10:30 a.m.-11:45 a.m.

Saturday, April 16

Express Yourself: Coffee Companies Explain Their Marketing Strategies

Three roasting companies ranging from small to very big will talk to Chris Ryan about how they choose their marketing approaches and why these strategies resonate with their customer base. Click here to learn more about the panel.
Location: B401, Georgia World Congress Center
Time: 10:30 a.m.-11:45 a.m.

Fair Trade USA Collaborative Cupping

This Fair Trade event will give attendees the opportunity to cup amazing Sustainable Harvest®-sourced coffees with the producers in attendance. Make sure to RSVP in advance here.
Location: C100, Georgia World Congress Center
Time: 1:30 p.m.-2:30 p.m.

Sunday, April 17

Fairtrade America & Cooperative Coffees Cupping

We'll be offering some excellent Relationship Coffees, cupping them with our app Tastify™, and showcasing the producers behind these fantastic coffees. Space is limited—please RSVP by emailing Jorge Berges at jberges@fairtradeamerica.org.
Location: C109, Georgia World Congress Center
Time: 10:15 a.m.-12:00 p.m.

Topics: Events, Cupping